- Ecommerce
- Shopify
- Case Study
FLYCO: keeping a personalised luggage store running at full speed
FLYCO sells luggage that is unmistakably yours: your name, a favourite quote, your pet or your company logo, printed on a lightweight polycarbonate or aluminium case. It is a Singapore brand doing over $500K a year, almost entirely through its Shopify store. We look after that store, so the customisation experience, the bundles and every sale campaign just work.
- Industry
- Travel Goods & Personalised Luggage
- Target market
- Travellers & corporate gifting · Singapore
- Project
- Shopify store, ongoing maintenance
- Services
- Shopify maintenance, Store optimisation, Campaign support
- Platform
- Shopify
- Key outcome
- $500K+ a year, sold online
Interface Snapshots
A look at the store
About the client
FLYCO Singapore
FLYCO is a Singapore-based luggage and travel brand built around one idea: your luggage should be instantly recognisable as yours. Every case can be personalised with a name, initials, a quote, a pet or a brand logo, across Name, Quote, Pets, Original and Corporate series, in cabin and check-in sizes.
The brand sells online with free islandwide delivery, backs its cases with a lifetime warranty, and serves both individual travellers and companies ordering branded luggage as gifts. With over $500K in annual revenue flowing through the store, the website is not a brochure. It is the shop floor.
- Based in
- Singapore
- Industry
- Travel Goods & Personalised Luggage
The Challenge
What the store has to get right
Selling a personalised product online is harder than selling a standard one. Every order carries custom details that have to be captured perfectly, the catalogue keeps growing, and the calendar is full of sales that pull in big spikes of traffic. When the store is the business, small problems cost real money.
- Every order is custom, so the personaliser has to capture names, colours and sizes without a single mistake
- Many series, colours, sizes, bundles and pre-order variants to keep accurate and in sync
- Frequent sale campaigns like 10.10, with banners, discounts and bundle deals that must go live on time
- A stack of apps for email, reviews, payments and chat that all need to play nicely together
- Both individual shoppers and corporate buyers to serve from one store
Our Solution
How we look after it
We act as FLYCO's on-call Shopify team. The brand focuses on product and marketing; we keep the store fast, accurate and ready for whatever launch or campaign is next, with personalisation treated as the part that can never break.
- Keeping the Design your luggage personaliser reliable, so every custom name, colour and size reaches production correctly
- Setting up new series, colourways, sizes, bundles and pre-order options as the range grows
- Launching sale campaigns, announcement bars, bundle offers and free-gift promotions on schedule
- Monitoring theme and app updates so an upgrade never quietly breaks checkout or customisation
- Supporting the Travel Guide content and on-page SEO for searches like personalised luggage in Singapore
Our Process
How we delivered it
- 01
Store Audit
We started by mapping the theme, the apps and the personalisation flow end to end, so we knew exactly what every order depends on.
- 02
Personalisation First
We treated customisation as the critical path, testing names, colours, sizes and bundles across devices until every combination came through cleanly.
- 03
Catalogue Care
New series, colourways, sizes and pre-order variants go in accurately and consistently, so shoppers always see the right options and prices.
- 04
Campaign Support
Sales, bundle deals and seasonal promotions are prepared ahead of time and switched on when the brand needs them, not after.
- 05
Updates & Monitoring
We keep the theme and apps current and check the key journeys after every change, from product page to personaliser to checkout.
- 06
Ongoing Improvement
We keep tuning speed, content and on-page SEO, so the store keeps pace with a growing brand.
The Results
What FLYCO gets
A store that behaves like a well-run shop: customisation that just works, launches that go out on time, and a team that can focus on product and marketing instead of fixing the website.
- Annual revenue through the store
- $500K+
- Personalised series, one store
- 5
- Customers served
- 5,000+
- Google rating
- 4.9/5
- A personalisation flow customers trust, from typing their name to receiving their case
- Campaigns and new collections that launch on schedule, without last-minute fire-fighting
- A dependable Shopify partner on call, so the brand never has to worry about the store
Tech Stack
What we built it with
- Platform
- Shopify
- Personalisation
- Custom product options
- Klaviyo
- Payments
- Shop Pay & Atome
Why White Phoenix
What made the difference
Personalisation done right
We treat custom options as the critical path, because every order depends on them.
Fast and dependable
A store that stays quick and stable through launches and sale spikes.
Campaigns on time
Sales, bundles and new collections ready when the brand needs them.
Always on call
An ongoing Shopify team, not a one-off project that disappears after launch.
FAQ
Common questions
Do you maintain Shopify stores you didn't build?
Yes. A lot of our care work is on stores built by someone else. We start with an audit of the theme, apps and key journeys, then take over day-to-day updates, fixes and launches so nothing depends on the original developer.
Can you help with personalised or made-to-order products?
That is exactly what FLYCO sells. We set up and look after custom product options, like names, colours, sizes and bundles, and make sure every detail the customer enters reaches your order and production team correctly.
Can you support our sale campaigns and product launches?
Yes. We prepare banners, discounts, bundle offers and new collections ahead of time, test them, and switch them on when you are ready, so big sales days go out smoothly.
Let's Talk
Need a team to look after your Shopify store?
Tell us what you're building. We'll come back within one business day with honest advice, and a clear path forward if we're the right fit.